Claims

The Grenadine Tie: Everyone Recommends It, Nobody Wears It

The grenadine is called the most versatile tie there is. Yet you hardly ever see one. Why the reasoning is off, and the two outfits in which it is the...

The Grenadine Tie: Everyone Recommends It, Nobody Wears It

The grenadine is called the most versatile tie there is. Yet you hardly ever see one. Why the reasoning is off, and the two outfits in which it is the...

Made to Measure vs Off the Peg – Design Beats Fit

Why a good off-the-peg jacket carries more design competence than most made-to-measure suits, and what to look for when you buy your next suit.

Made to Measure vs Off the Peg – Design Beats Fit

Why a good off-the-peg jacket carries more design competence than most made-to-measure suits, and what to look for when you buy your next suit.

Take Ivy: What a Book Can Save

Take Ivy captured an American style in 1965, just as Americans were letting it go. Why writing things down preserves a form, but not the wearing.

Take Ivy: What a Book Can Save

Take Ivy captured an American style in 1965, just as Americans were letting it go. Why writing things down preserves a form, but not the wearing.

Why I Buy Expensive Clothes (and Don't Try to Convince You to Too)

One primarily buys status, says the cynic, and he is right. Why I still buy expensive clothes, and why I won't sell you proof of it.

Why I Buy Expensive Clothes (and Don't Try to Convince You to Too)

One primarily buys status, says the cynic, and he is right. Why I still buy expensive clothes, and why I won't sell you proof of it.

The tie is dead in the mainstream. And yet it's coming back.

The tie was considered dead, the first casualty of business casual. Now it's making a comeback, precisely because the pressure is off. On reactance, group mood, and a useless piece...

The tie is dead in the mainstream. And yet it's coming back.

The tie was considered dead, the first casualty of business casual. Now it's making a comeback, precisely because the pressure is off. On reactance, group mood, and a useless piece...

Buy the navy blazer. Just not the navy trousers.

The navy suit is the safest bet, navy trousers the first thing I advise everyone against. It's not the colour, it's the direction: the dark piece sits best on top.

Buy the navy blazer. Just not the navy trousers.

The navy suit is the safest bet, navy trousers the first thing I advise everyone against. It's not the colour, it's the direction: the dark piece sits best on top.

Italian Menswear: Why "Tight and Short" is a Trend and Not a Tradition

A salesman in Florence told me that for Italians, everything is tight. Not true. The tight, short look is a trend of the last twenty years, disguised as tradition.

Italian Menswear: Why "Tight and Short" is a Trend and Not a Tradition

A salesman in Florence told me that for Italians, everything is tight. Not true. The tight, short look is a trend of the last twenty years, disguised as tradition.

The timeless fashion you're sold doesn't exist. And that's good news.

The 1920s suit looked different from the 2020s suit. Why timeless elegance is a sales myth and how to recognise pieces that still work across decades.

The timeless fashion you're sold doesn't exist. And that's good news.

The 1920s suit looked different from the 2020s suit. Why timeless elegance is a sales myth and how to recognise pieces that still work across decades.

Capsule wardrobe is a dead end. What you should do instead.

Capsule wardrobes make fashion boring and hinder personal style development. Why the opposite — intense cycling through items — works better. Three tools for people who enjoy playing the game.

Capsule wardrobe is a dead end. What you should do instead.

Capsule wardrobes make fashion boring and hinder personal style development. Why the opposite — intense cycling through items — works better. Three tools for people who enjoy playing the game.