Claims

Buy the navy blazer. Just not the navy trousers.

In classic men's fashion, few pieces of advice are as unanimous as this: if you're buying your first suit, buy a blue one. Yes, there are edge cases and exceptions,...

Buy the navy blazer. Just not the navy trousers.

In classic men's fashion, few pieces of advice are as unanimous as this: if you're buying your first suit, buy a blue one. Yes, there are edge cases and exceptions,...

Italian Menswear: Why "Tight and Short" is a Trend and Not a Tradition

A salesman in Florence told me that for Italians, everything is tight. Not true. The tight, short look is a trend of the last twenty years, disguised as tradition.

Italian Menswear: Why "Tight and Short" is a Trend and Not a Tradition

A salesman in Florence told me that for Italians, everything is tight. Not true. The tight, short look is a trend of the last twenty years, disguised as tradition.

The timeless fashion you're sold doesn't exist. And that's good news.

The 1920s suit looked different from the 2020s suit. Why timeless elegance is a sales myth and how to recognise pieces that still work across decades.

The timeless fashion you're sold doesn't exist. And that's good news.

The 1920s suit looked different from the 2020s suit. Why timeless elegance is a sales myth and how to recognise pieces that still work across decades.

Capsule wardrobe is a dead end. What you should do instead.

Capsule wardrobes make fashion boring and hinder personal style development. Why the opposite — intense cycling through items — works better. Three tools for people who enjoy playing the game.

Capsule wardrobe is a dead end. What you should do instead.

Capsule wardrobes make fashion boring and hinder personal style development. Why the opposite — intense cycling through items — works better. Three tools for people who enjoy playing the game.